Experience Guru

The WhichWich Experience

As Starbucks did with coffee, WhichWich seeks to do with the common sandwich (the portable meal reportedly invented by John Montague, the 4^th Earl of Sandwich in 1762). Providing their patrons with a true “4-E” Experience, the sandwich-makers at WhichWich invite all who will to “immerse themselves” in the experience of Ordering (an Educational Experience), Creating “Bag Art” (Entertainment – see below), “Hanging Out” in a fun environment with other Sandwich Freaks (Esthetic), and (Escapist) “welcome to the world of WhichWich”…leave all of your pre-conceived notions of what a “sandwich shop” should be behind…

Mass-Customization combined with Education

WhichWich reduces labor costs and encourages customer immersion in the “sandwiching” experience by having customers mass-customize their own order. To order a WhichWich sandwich, customers choose a brown paper bag from one of 10 categories – turkey, ham, beef, chicken, seafood, vegetarian, saladwich, classics, and breakfast (served anytime).

 

The customer then selects their bread, cheese, spread(s), and spices by marking their choices directly on the bag. Customers complete the order by writing their name on the bag. Once the sandwich is prepared, a WhichWich expeditor calls out the order to be picked up, “Ham and Havarti on Wheat for Pine.”

The bag used for “Working the Wich”. Part of the Education process of the WhichWich novitiate—some combinations are better than others. Newbies are well-served to collaboratively customize their Wiches.

Entertainment – WhichWich-inspired “Bag Art” – also inspires sandwich-eaters to slow down and hang out a while (Esthetic) in the wi-fi enabled, music-filled environment.

I am choosing this company for the reasons listed above—and because they serve up a great (and great-tasting) experience…watch out Subway and Quizno’s!

The WhichWich Website: http://www.whichwich.com/ is an Experience as well, with many interactive features included.

Watch the video below to take a look at our visit to Which Wich.

"First Class" Home Delivery

What a great Experience Staging Story shared by Andy Nulman and detailed in the following blogpost...

Notable Quote: "Here’s what I mean—while vacationing in Vail, out of a slew of glossy promo mags and pamphlets left in our condo, my two  sons honed in on a company called “A La Car Restaurant Delivery Service," which stuck out like the proverbial sore thumb." - Andy Nulman, from his blogpost entitled A-Plus D-Livery.

Great story about the value of a surprising Experience offering that Mr. Nulman and Sons uncovered by reading their "in-room" brochures while vacationing in Vail, CO. For more, read on...While a multi-menued, one-stop delivery service is commonplace in most major markets, the Pow! of the opulent Vail twist is that these guys deliver their restaurant or grocery orders in a Porsche…

Notable Quote: "Here’s what I mean—while vacationing in Vail, out of a slew of glossy promo mags and pamphlets left in our condo, my two  sons honed in on a company called “A La Car Restaurant Delivery Service," which stuck out like the proverbial sore thumb." - Andy Nulman, from his blogpost entitled A-Plus D-Livery.

Great story about the value of a surprising Experience offering that Mr. Nulman and Sons uncovered by reading their "in-room" brochures while vacationing in Vail, CO. For more, read on...While a multi-menued, one-stop delivery service is commonplace in most major markets, the Pow! of the opulent Vail twist is that these guys deliver their restaurant or grocery orders in a Porsche…

An "Authentic" Home-Away-From-Home Experience

Question: Ever stay overnight at a hotel, motel or lodge that claimed to be "just like home", "your home away from home", or actually greeted you with the statement "welcome home"? Well...I'm staying in "one of those places" tonight. Tune in to view some of my "late night impressions"--please bear with me as the video and audio quality are some of YouTube's finest...-SD-

The "Whole" Whole Foods Experience...

Notable Quote: "It could not have happened at a worse time. A major snowstorm was howling outside. Whole Foods supermarket at Bishops Corner in West Hartford was jammed with shoppers anxious to get home for dinner." - George Gombossy: Consumer Watchdog, from his December 21, 2007 column.

Great story about the response of the Whole Foods team at their Springfield MA location. When a fierce winter storm took their electricity--the decision-makers at store level decided to provide an early Christmas gift (and an engaging Experience) for their shoppers. Read on...Whole Foods Shows You Can Get Something For Nothing

Talk about not living up to the nickname "Whole Paycheck"...